How to Introduce an incentive pay scheme
Checklist
- Clarify the purpose of the scheme. Do you want to attract and retain key employees or drive performance improvements in a specific area?
- Decide which employees should take part: for example, employees who are difficult to recruit, or the sales team. Ensure that the scheme does not discriminate unfairly.
- Decide how long the scheme should run: a permanent scheme to improve recruitment for instance, or a six-month sales drive.
- Decide the most appropriate form of incentive: consider commissions, bonuses, performance-related pay increases and share options.
- Decide what scale of incentive you need to offer to make an impact; consider whether short-term, smaller incentives will be more effective.
- For shares or options, investigate whether any tax-effective schemes meet your requirements and justify the administrative burden involved.
- Decide how performance will be measured; aim for clear, quantitative targets related to your objectives, rather than subjective assessments.
- Think through any possible adverse effects - such as employees ignoring tasks which do not count towards targets - or loopholes that might allow employees to work the system.
- Review whether your scheme will deliver the results you hope for; confirm that the benefits of achieving your targets will justify the cost.
- Explain the scheme to your employees, and encourage comments and suggestions; ensure that they agree the scheme is fair.
- Negotiate and agree realistic targets or performance standards.
- Be prepared for negative reactions from employees who are excluded.
- Once the scheme has been introduced, monitor its effectiveness; be prepared to make changes if it is no longer delivering results.
Cardinal rules
Do:
- design the scheme to achieve business objectives
- offer incentives which will have an impact
- ensure that the scheme is fair and is seen by employees to be fair
- negotiate realistic targets
Don't:
- allow employees to ignore other tasks outside the scheme
- expect long-term incentives to motivate everyone
- allow the scheme to become stale and ineffective
