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Building customer loyalty
Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Loyal customers tend to buy more, more regularly.
Managing your cashflow
A business can survive for a short time without sales or profits, but not without cash. It is cash which pays the bills and allows trading to continue.
Motivating employees
Most employees spend less than half their time at work being genuinely productive. Ironically though, the business owner is usually the major cause of the problem. Almost all employees will be highly productive if they feel enthusiastic and motivated.
