Welcome to the Knowledge Centre

The Knowledge Centre is HSBC’s online magazine and information centre for small businesses with ambitions to grow. The site offers inspirational profiles, expert insights and more, backed up by a comprehensive range of briefings, checklists and other resources to help launch, run and develop your business More...

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Purchasing effectively - checklist

Effective purchasing practices can make the difference between business profit and loss. Our helpful checklist explains how to get the best from your purchases. Make purchasing part of business planning

Your sales strategy

A good sales strategy turns your business and marketing plans into revenues and profits. Your sales strategy identifies which customers you are targeting and how you will reach them. It

Sales presentations

A presentation is an ideal opportunity to make a sale. You have a captive audience and far more flexibility than in a simple sales letter or phone call. Although many

Preparing your sales pitch - checklist

Selling can be intimidating, but our useful checklist will help you prepare to persuade the customer, overcome objections and close the sale. Find out which services or products the customer

Negotiating a sale - checklist

From preparing yourself and clarifying your objectives to realising the importance of listening, learn how to improve your negotiating skills. Before the negotiation begins, prepare yourself; aim to appear keen

Preparing a marketing plan - checklist

From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan. Describe your market and the characteristics and size of each

Sell your products or services

The way you approach selling can make a huge difference to your chances of winning new customers and making sales. You need to do as much as you can in