Welcome to the Knowledge Centre

The Knowledge Centre is HSBC’s online magazine and information centre for small businesses with ambitions to grow. The site offers inspirational profiles, expert insights and more, backed up by a comprehensive range of briefings, checklists and other resources to help launch, run and develop your business More...

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Market research

Market research helps you understand your competitive position, spot opportunities, reduce risks and make better decisions. Existing sources, your own research and, if necessary, expert help can help you find

Your money and your business

As the owner-manager of a small or medium enterprise, your own financial affairs are likely to be closely entwined with the way you run your business. You should think about

Marketing with your database

Databases make customer information easy to handle, helping to improve service and strengthen relationships. A well-designed database makes it much easier to find, analyse and use the information you have.

Creating a valuable business

Hundreds of everyday actions affect the performance of your business, whether you are negotiating a sale, recruiting a new employee or complaining to a supplier. Much of the working day

Increasing profitability

Building long-term profitability allows you to grow your business and your own personal rewards from it. Creating and increasing profitability depends on doing many little things better than the competition.

Planning your marketing

Successful marketing ensures that you have identified your customers’ needs, and worked out the best way to satisfy them profitably. You need a marketing strategy based on understanding your market

Building customer loyalty

Building customer loyalty gives you a high return on the time, effort and money you invest in providing good customer service. Loyal customers buy more, more regularly, and the cost