The business benefits of joining a trade association
Key reasons why your business should consider trade association membershipFind out more
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Market research helps you understand your competitive position, spot opportunities, reduce risks and make better decisions. Existing sources, your own research and, if necessary, expert help can help you find
As the owner-manager of a small or medium enterprise, your own financial affairs are likely to be closely entwined with the way you run your business. You should think about
Databases make customer information easy to handle, helping to improve service and strengthen relationships. A well-designed database makes it much easier to find, analyse and use the information you have.
Hundreds of everyday actions affect the performance of your business, whether you are negotiating a sale, recruiting a new employee or complaining to a supplier. Much of the working day
Jonathan Phillips, Co-founder of babyREFLUX, explains how he and wife Rachel overcame ‘Next-Step Syndrome’ and stepped out of their comfort zone to grow their home business into a market leader
Building long-term profitability allows you to grow your business and your own personal rewards from it. Creating and increasing profitability depends on doing many little things better than the competition.
Successful marketing ensures that you have identified your customers’ needs, and worked out the best way to satisfy them profitably. You need a marketing strategy based on understanding your market
Building customer loyalty gives you a high return on the time, effort and money you invest in providing good customer service. Loyal customers buy more, more regularly, and the cost