Expert View : Q & A

Q&A: Benefits of Paid Search Marketing

Digital marketing expert, Aydin Moghaddam, of media and marketing agency Mindshare UK, explains the business benefits of paid search marketing. What is ‘paid search’ (PPC)? Aydin Moghaddam (AM): “Paid search

Q&A with Bruce Davis: how crowdfunding works

Bruce Davis, director of the UK Crowdfunding Association and founder of the Abundance Investment crowdfunding platform, answers key questions on how crowdfunding can help small businesses. In very basic terms

How I came up with my business idea

Andy McHale of Cowshed reveals the inspiration for his restaurant business If you want to start up and succeed in business you must set yourself apart, especially when starting your

How to use Instagram for your business

Jen Ronan, Instagram head of small business EMEA, explains why so many small firms are using the hugely popular image and video-sharing platform and offers her top tips on how

Q&A: Paid social media

Digital marketing expert, Aydin Moghaddam, of media and marketing agency Mindshare UK, explains the business benefits of paid social media What is “paid social media”? Aydin Moghaddam (AM): “It means